We design information and
make complexity accessible

Information Design
Information Visualizations
Visual Journalism
Visual Systems

The World as Flatland is specialized in the
development and design of complex information.
Our objective is to derive additional knowledge by
organising, combining, condensing and visualising
complex data.
Our work does not depend on certain media and

involves a multi- and interdisciplinary approach to
communication, combining skills from graphic
design, web design, 3D design, psychology,
cognitive science, information theory and cultural
Design deliverables
Work examples

We make experimental research

We find it very important to further develop

information design in free, experimental projects.
Our definition of information design is based on an
interdisciplinary attitude and an openness towards
all creative disciplines, especially art, architecture
and digital media. We develop our own formats to
discuss Information Design in publications and
Designing universal knowledge – Book
Designing universal knowledge – Exhibition

We lecture, teach and talk

Gerlinde Schuller gives lectures on information

design and writes about the discipline. She also
gives workshops on the basics of information
design to graphic- and editorial designers.
If you are interested in a workshop and you have
further questions send us an email.

Gerlinde Schuller

She is specialized in information design and visual
journalism and founded The World as Flatland.
Schuller grew up in Romania and Germany and
lives since 1999 in the Netherlands.
She studied Visual Communication at the Academy
of Art and Design, Offenbach am Main (D). Before
she started her own studio, she worked at Cartlidge
Levene Design, London (UK) and Irma Boom Office,
Amsterdam (NL). Besides working on commissions
for international clients, Schuller teaches information
design and writes about the discipline. From 2001
to 2005, she taught information design at the Willem
de Kooning Academy, Rotterdam (NL).
In her own publications she focuses on examining

complex subjects by creating experimental visual
systems. Schuller is author of the systematic book
Designing universal knowledge (2009) and
co-author of Making the Impossible Possible (2006)

and Amsterdam in documents (2011).


The World as Flatland
Karel Doormanstraat 127
1055 VE Amsterdam

Telephone: 0031 20 489 30 81
Email: studio(at)
Skype: theworldasflatland

Book production
We designed the publication Another Europe

for the European Cultural Foundation (ECF),
Amsterdam (NL). The book is in production
and will be launched in January 2016.

Publication and interview
Our work is presented in the book Thoughts

on Designing Information by Inge Gobert and
Johan Van Looveren, Lars Müller Publishers,
October 2014. Gerlinde Schuller reflects in an
interview on the field of information design, its
aims and working methods.
Lars Müller Publishers

We designed two books for the European

Cultural Foundation (ECF), Amsterdam (NL).
Remixing Europe is a publication unveiling
and discussing the imagery of migrants in
European media. Remapping Europe is
a film catalogue, presenting the artistic
projects of 53 media-makers from four
different countries.

Visual Journalism

Gerlinde Schuller gives in November a work-
shop to master students of information design
at the Sint-Lukas University College of Art
and Design, Brussels (BE).
LUCA Brussels

Booming Amsterdam

We designed maps for the exhibition
'Booming Amsterdam' of the City Archive
Amsterdam (NL).
Read more

Shapeshifters Lecture Series

Gerlinde Schuller gives a lecture on
visual journalism and systematic design.
February 19, 2013; 20:00
Beursschouwburg, Brussels (BE)
Read more

The exhibition Graphic Design: Now in

Production, where our book 'Designing
universal knowledge' is shown, travels to
the following museums:
– Cooper-Hewitt, National Design Museum,
Governors Island, New York (USA)
June 1-September 3, 2012
– Hammer Museum, Los Angeles (USA)
September 30, 2012-January 6, 2013
– Southeastern Center for Contemporary Art,

Winston-Salem, North Carolina (USA)
October 2013-January 2014

Big, Open & Beautiful #1: Datavisualization

Gerlinde Schuller discusses her work
in visual journalism.
January 30, 2013; 20:00
Pakhuis De Zwijger, Amsterdam (NL)
Read more

On November 21, 2012, Gerlinde Schuller

gives a lecture on visual journalism and
her systematic books at the Graphic Design
Department at the Willem de Kooning
Academy, Rotterdam (NL).

The Designing universal knowledge –

Timeline will be shown again at the TU Delft
Library (NL). Gerlinde Schuller's book
'Designing universal knowledge' (2009) is
the starting point of her exibition. In the
research for the book she asked people what
they considered the most universal images,
events, and persons in world history. Using
these data, Schuller designed a 26 metre
long timeline from the Big Bang to 2011.
Exhibition: January 11 – March 12, 2012

New Book
Presentation of our systematic book

Amsterdam in stukken – Amsterdam in
documents 2010-1275 at the Amsterdam City
Archives. The Mayor of Amsterdam Eberhard
van der Laan opens the new Treasury, an
exhibition containing the best pieces of the

City Archives.
He will also present our new book on the City

Archives' complex collection and processes.
Opening: Wednesday, October 26, 2011
Amsterdam City Archives

Our book 'Designing universal knowledge'
is part of the exhibition Graphic Design:
Now in Production at the Walker Art Center,
Minneapolis (US) ...and has apparently been
one of the inspiration sources for the design
of the exhibition catalogue. The exhibition
runs from October 22 until January 22, 2012.
Walker Art Center

We designed a series of scientific diagrams

and infographics for the book Mensch Klima,
Lars Müller Publishers, Baden (CH), 2011.
The book presents the earth's climate
history and investigates the complex topic

of climate change.

Graphic and exhibition design for The Good

Cause–Architecture of Peace presented at
the Canadian Centre for Architecture (CCA),
Montreal (CA). The exhibition explores
how architects and urban planners facilitate
the process of rebuilding and stabilizing post-
conflict spaces. It is curated by the Nether-
lands Architecture Institute (NAI), Rotterdam
(NL) and ARCHIS, Amsterdam (NL) and runs
from June 16 until September 4, 2011.

2011 – New Year – New Name
We have changed the name of our studio
from the 'Information Design Studio' into
The World as Flatland. This illustrates much
better what we do everyday – making
complexity understandable through mostly
two-dimensional, flat visualizations.

Concept and design of interactive info-

graphics for the IEEE Spectrum Magazine.
The interactive infographics shows the world's
cleanest companies according to their green
patents. A project for the Institute of Electrical
and Electronics Engineers (IEEE), New York

Publication and interview
Our work is presented in the Infographics

Special in the Korean Design Magazine
DESIGN-387, September 2010.

Concept and design of infographics for

the AGP Group, Heerlen (NL). The graphics
explain complex subjects as the Dutch
pension system and APG's Responsible
Investment policy.

On June 15, 2010, Gerlinde Schuller gives

a lecture on information design at the
Amsterdam City Archives (NL) for a group of
graphic design students from the University
of Bolzano (IT).

Concept and design of a brochure promoting

SICA's international Offshore database.

Gerlinde Schuller gives a workshop on

information design at the Willem de Kooning
Academy, Rotterdam (NL).
Willem de Kooning Academy

On March 4, 2010 Gerlinde Schuller gives

a lecture at the Master Class Programme
at the Sandberg Institute, Amsterdam (NL).
Masterclass Sandberg Institute

Design of a world map for the National

Geographic Magazine, Diemen (NL).
The map shows the most Dutch water
projects worldwide.

Radio journalist Botte Jellema interviewed

Gerlinde Schuller about her exhibition
contribution to INFODECODATA at the
Graphic Design Museum, Breda (NL)
VPRO De Avonden

Concept and design of the Interactive

Timeline Designing universal knowledge.
The timeline, which appears as a 3D version

in the exhibition INFODECODATA, shows
the development of information design and
data visualization through history, along with
the most influencial information designers and
most interesting databases in the world.

Significant contribution to the exhibition

INFODECODATA held at the Museum of
the Image, Breda (NL). Our contribution
discusses the role of information design
through the ages and presents historical
and new forms of data visualizations on
a 26-meter-long world history timeline.
The exhibition runs from February 20
until September 2, 2010.

The World as Flatland – Report 1
Designing universal knowledge
by Gerlinde Schuller

Lars Müller Publishers, 2009
About the book
Order the book

‘Schuller has undoubtedly created
a gorgeous text with an engaging
layout, smart typography and well-
selected accompanying photographs
and illustrations, but the true merit
of the book is not as a design object
but as a brilliant consideration of

the intersection of information
and culture.’
Greg J. Smith, Serial Consign

‘In this brilliant book one can detect veins both of ‘protestant’ asceticism (systems, simplicity) and permissive, anti-authoritarianism (computer
hacking, freedom of speech).’
David Crowley, Creative Review

‘The book introduces quality into the great mass of information, in a sphere in which the hub of online knowledge, the renowned Wikipedia, is developed partly with contributions from all its users, without exception.’
Massimo Marra, Domus

The World as Flatland

Read our books

Amsterdam in stukken
Amsterdam in documents

by Mariëlle Hageman and Gerlinde Schuller

De Bezige Bij/Lido Publishers, 2011
About the book
Order the book

‘Amsterdam in documents is a masterpiece (...), a sort of branch of the City Archives Amsterdam.'
Dick de Scally, AT5

News & Events

The publication Another Europe
which we
designed for the European Cultural Foundation
Amsterdam (NL) is launched.
ECF Library